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Case Studies

Real Results from Real Brands

How D2C brands, retail chains, EdTech platforms, and Shark Tank startups used Flable AI to fix attribution, cut acquisition costs, and scale profitably.

Case Study 01
Luxury Fragrance & Perfumery
₹33L/year recovered8 min read

Paying Commission on Sales the Ads Never Drove — How Flable Recovered ₹33L/Year & Lifted POAS 41%

A luxury perfumery D2C brand paid its agency 15% commission on inflated, Meta-attributed sales. An independent attribution layer exposed the real numbers — recovering ₹2.8L/month and lifting POAS 41% in two months.

When attribution is honest, margins follow.

Luxury FragranceAttributionPOASD2C
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Case Study 02
Premium Electronics Retail
−31% purchase CAC8 min read

Record-Low CPL, Leads That Never Walked In — How Flable Cut Acquisition Cost 31%

A premium electronics retailer hit its lowest-ever CPL while 70% of leads never visited a store. Connecting in-store data and flipping the signal to store visits and purchases cut acquisition cost 31%.

A cheap lead is not a good lead. Once ads optimized for actual closes, the entire funnel cleaned up.

Electronics RetailLead-GenStore VisitsCAC
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Case Study 03
Premium Skincare D2C
+115% ROAS in 30 days8 min read

AI Tools Everywhere. ROAS Stuck at 1.2x for Six Months — How Flable Doubled It in 30 Days

A premium skincare D2C brand had every AI tool but ROAS flatlined at 1.2x and POAS was negative. Agentic campaign management doubled ROAS to 2.6x and turned POAS positive in the first month.

AI tools generate content. Flable AI runs the business logic. There's a meaningful difference.

Premium SkincareAgentic AIROASPOAS
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Case Study 04
EdTech / Online Upskilling
−29% enrollment CAC8 min read

70% of Leads Unreachable — How Flable Cut Cost per Enrolled Student 29%

An online upskilling platform's ad accounts had never seen a single enrollment. Feeding CRM enrollment data back to Meta & Google cut cost per enrolled student 29% and lifted counsellor connect rate from 38% to 61%.

When ad platforms can see who actually enrolls, they stop sending you people who never will.

EdTechLead-GenEnrollment CACCRM
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Case Study 05
Kids & Baby Apparel D2C
+100% Ads ROI8 min read

Five Dashboards. Zero Truth. How Flable Doubled a Shark Tank D2C Brand's Ads ROI in Two Months

A Shark Tank India featured kids and baby clothing brand running Meta and Google at scale — but across five separate dashboards with no per-SKU margin view. Profit-first campaign optimization doubled blended Ads ROI in two months.

Cheap clicks were never the goal. Profit was. Once every campaign optimized for it, Ads ROI doubled.

Kids ApparelShark TankAds ROIProfit-First
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