Paying Commission on Sales the Ads Never Drove — How Flable Recovered ₹33L/Year & Lifted POAS 41%
A luxury perfumery D2C brand paid its agency 15% commission on inflated, Meta-attributed sales. An independent attribution layer exposed the real numbers — recovering ₹2.8L/month and lifting POAS 41% in two months.
When attribution is honest, margins follow.