Scale your D2C ads.
Protect your margin.
The profitability OS that connects your ads, SKUs, returns, and costs in one place — so your team runs growth from real margin, not vanity ROAS.
Trusted by D2C brands and Agencies At
Revenue is visible.
Margin isn't.
For most D2C brands, everything looks healthy on the surface:
After returns, discounts, and shipping — by the time you see it in P&L, it's already scaled the damage.
Where your margin actually goes.
Flable connects your D2C stack and shows the real profit waterfall — every rupee from revenue to contribution.
Returns and discounts alone eat ₹4.2L/mo — nearly equal to the final margin. Shopify won't show you this. Meta won't show you this. Flable will.
Stop scaling unprofitable campaigns.
High ROAS doesn't guarantee margin. For D2C brands, returns, discounts, and shipping can quietly erase contribution. Flable flags campaigns that look efficient — but lose money after real costs are applied.
Scale what's profitable. Pause what isn't.
Scale the right products.
Your best-selling SKU isn't always your most profitable one. Flable shows SKU-level contribution so you push budget toward high-margin products — not just high-volume ones.
Know why profit moved.
When contribution drops, D2C teams start guessing: Was it returns? Shipping? Discount stacking? Channel mix shift? Flable isolates the driver in minutes — not after a week of spreadsheet analysis.
- Returns Impact
- Shipping Costs
- Discount Stacking
Creative fatigue before CPA spikes.
Rising frequency. Audience saturation.
Flable detects fatigue early — so you rotate creatives before CPA surges.
From dashboard overload to clear action.
“Why did profit dip yesterday?”
“Which SKU is eroding margin?”
“Is this campaign safe to scale?”
Ask a question. Get a decision.
Stop digging through dashboards. Type what you need to know — Flable gives you the answer, the evidence, and the next action in seconds.
1. Return rate spiked on "Summer Linen Collection" — returns hit 18.4% (vs 6.2% avg), erasing ₹1.8L in contribution. Size chart mismatch likely — 72% of returns cited "didn't fit."
2. Discount stacking on Meta retargeting — coupon overlap pushed effective discount to 31% on 340 orders, costing ₹52k more than projected.
3. Google campaign "Brand — Exact" is healthy — +₹1.1L contribution, safe to increase budget.
From question to action in under 10 seconds. No spreadsheets. No guessing.
How Urbancraft reduced margin leak by ₹18L/month.
A fast-growing D2C apparel brand was scaling aggressively on Meta — but couldn't explain why profit wasn't keeping up with revenue.
We were scaling Meta spend 30% month-on-month and ROAS looked great at 3.8x. But our bank balance told a different story. Flable showed us that 6 of our top-selling SKUs were actually losing money after returns and shipping — and our retargeting campaign had a 28% effective discount rate from coupon stacking nobody caught. Within two weeks of using Flable, we paused three campaigns, fixed our discount logic, and recaptured ₹18L in monthly margin. It's not a dashboard — it's where we actually make growth decisions now.
Connected Shopify + Meta + Google Ads → First profit insight within 4 days → ₹18L/mo recovered within 6 weeks
contribution margin improvement — Urbancraft recovered profitability without cutting spend.
Read full case study →margin leak identified and recaptured within 6 weeks of connecting Flable.
See the breakdown →from Shopify + Meta connect to first actionable profit insight. No spreadsheets, no BI setup.
Start your setup →Stop flying blind.
Revenue is a vanity metric.
Contribution is reality.
See the profit behind every ad, SKU, and return.