Stop scaling ad spend.
Start scaling profit.

Flable connects your ads, SKUs, returns, and costs — so every dollar you scale is a dollar that's actually profitable.

app.flable.ai/dashboard/profit-overview
Profit Overview
Last 30 days● Live
Revenue
$4.8L
↑ 14% vs prev
Contribution
$4.2L
↓ 8% vs prev
Return Rate
9.8%
↑ 3.1pp
Blended CPA
$412
↑ $68
Revenue vs. Contribution (daily)
30d7d
Campaign Profitability
Summer Sale — MetaSafe+$1.2L
Retargeting — GoogleLeak−$12k
Lookalike — TikTokLeak−$38k
Brand — ExactSafe+$2.4L
SKU Contribution (Top 4)
Jacket AScale$12k
T-Shirt BScale$8k
Hoodie CReview$6k
Linen Set DPause−$3k
Ask Flable: "Why did contribution drop despite revenue growth?"
Actual Flable interface · Profit Overview

Trusted by D2C brands and Agencies

Assembly
Grain n Grace
Guugly Wuugly
Kylee
Myop
Pokonut
Fund the Planet
Assembly
Grain n Grace
Guugly Wuugly
Kylee
Myop
Pokonut
Fund the Planet
THE PROBLEM

Your ROAS looks great.
Your bank account doesn't.

Most D2C brands optimize for vanity metrics — ROAS, CPA, CTR. But after returns, shipping, COGS, and discounts, up to 83% of revenue disappears before it hits your bottom line.

Data scattered across 10+ dashboards — no single source of truth
No CM1 tracking — you're scaling spend, not profit
Manual analysis takes days — by then, the damage is done
WHAT FLABLE ADDSLive example

Where your margin actually goes.

Flable connects your D2C stack and shows the real profit waterfall — every dollar from revenue to contribution.

Revenue
$248K
Ad Spend
−$87K
COGS
−$69K
Returns
−$28K
Discounts + Shipping
−$22K
Contribution
$42K
83% consumed before contribution. Flable shows you this.
THE SOLUTION

Meet your AI CMO.

One AI that connects your scattered data, tracks true CM1, and takes action in minutes — not days.

AI Agent
ACTIVE
flable AI CMO capabilities
AI Decision Intelligence
Connects all your data sources into one view — ads, SKUs, returns, logistics — and calculates true CM1 per campaign, channel, and product.
AI Campaign Optimization
Replaces days of manual analysis with real-time actions — auto-adjusts Meta & Google spend to hit profit targets, not vanity metrics.
100×
Faster launches
8 days
Saved per month
~20%
CM1 impact
Both fine-tuned for profitability
YOUR AI CO-PILOT

Root cause. Action. Profit — in minutes.

Tell Flable what you need. It analyzes your data, builds the strategy, and executes the action — one approval away.

Flable AI · Profit Intelligence

From question to action in under 10 seconds. No spreadsheets. No guessing.

TRUSTED BY BRANDS

What our brands say

SUAVE

“Flable gave us something we never had — a single source of truth for profitability. We stopped guessing which campaigns were actually making money and started scaling the right ones.”

DB
Dhiraj Biyani · Co-founder
URBAN
JUNGLE

“With Flable AI, we've been able to get real-time profitability insights that reduced our blind spots across channels to zero. It's like having a full-time analyst working 24/7.”

YM
Yash Mehta · Co-founder & CEO
estavito

“Flable showed us which products were actually making money after returns and discounts. We were scaling our biggest margin killers without even knowing it.”

AJ
Arpit Jain · Co-founder
YAANMAN

“We struggled with scattered data across channels. Flable AI helped us consolidate insights into one place, making our decision-making faster and more confident.”

RS
Rahul Shah · Co-founder
MY
OP
MAKE YOUR
OWN PERFUME

“Using Flable AI, we can precisely track attribution and optimize campaigns. This has allowed us to maximize ROI while collaborating effectively with our agency under a revenue sharing model.”

AF
Afroze · eCommerce Head
Case Studies

Real brands. Real results. Real margin impact.

Apparel
+5.2% CM1
A fast-growing apparel brand increased contribution margin by 5.2% in 30 days by pausing 3 high-return SKUs and shifting budget to proven winners.
DACH & Benelux · 90 Days · SKU Optimization
Electronics
−60% returns
An electronics brand reduced return rate from 22% to 8.8% after Flable identified product page gaps driving motion sickness complaints on their VR line.
United States · 8 Weeks · Profit Recovery
Beauty & Skincare
$42K saved
A skincare brand discovered coupon stacking was erasing $42K/month in margin. Flable flagged it in week one — they blocked it in week two.
Germany · 6 Weeks · Margin Recovery
Health & Wellness
3x ROAS lift
A wellness brand tripled true ROAS by reallocating 40% of Meta spend from high-volume, low-margin SKUs to their top 5 contribution drivers.
DACH Region · 90 Days · Acquisition Cost

Every dollar you spend should make you money. Now it will.

Connect your stack. See true profit. Scale what works.

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Shopify Integrated
Meta & Google Ads