# Flable AI

> Flable is a D2C profit intelligence platform. It helps brands and agencies optimize for real profitability — not just revenue — with contribution margin visibility across channels, campaigns, and products.

## What Flable AI Does

Flable replaces surface-level ROAS metrics with POAS (Profit on Ad Spend) — the metric that reflects what a business actually keeps after all costs. It connects to Meta Ads, Google Ads, Shopify, and analytics tools to build an independent attribution layer that cross-validates signals instead of trusting any single source.

### Core Capabilities

- **Contribution Margin Tracking**: Real-time CM2 visibility across every channel, campaign, and SKU
- **Independent Attribution**: Multi-source reconciliation across Meta, Google, Shopify, and GA4
- **POAS Analytics**: Profit on Ad Spend replaces ROAS as the optimization target
- **AI-Powered Campaign Optimization**: Agentic campaign management that optimizes for profit, not clicks
- **Automated Profit-First Spend Routing**: Budget shifts daily toward high-margin SKUs
- **Creative Performance Analysis**: Identify which creatives drive profit, not just engagement
- **Agency Multi-Client Dashboards**: Unified profit visibility across all agency clients

## Who It's For

- **D2C Brands**: Scaling ad spend while protecting contribution margin
- **Performance Agencies**: Multi-client profitability dashboards and honest attribution
- **Growth Teams**: Teams that need to prove incremental value, not just reported ROAS

## Key Differentiators

- Built specifically for D2C ecommerce profitability (not general analytics)
- Independent attribution that doesn't trust any single platform's reported numbers
- POAS-first optimization instead of ROAS-first
- Backed by Microsoft and NVIDIA
- Setup in 48 hours with read-only integrations

## Links

- [Homepage](https://flable.ai)
- [For Brands](https://flable.ai/brand)
- [For Agencies](https://flable.ai/agency)
- [Pricing](https://flable.ai/pricing)
- [Blog](https://flable.ai/blog)
- [Case Studies](https://flable.ai/case-studies)
- [FAQ](https://flable.ai/faq)
- [Contact](https://flable.ai/contact)

## Case Studies

- [Consumer Electronics Retail](https://flable.ai/case-studies/consumer-electronics-retail)
- [Edtech Online Upskilling](https://flable.ai/case-studies/edtech-online-upskilling)
- [Kids Baby Apparel D2c](https://flable.ai/case-studies/kids-baby-apparel-d2c)
- [Luxury Fragrance D2c](https://flable.ai/case-studies/luxury-fragrance-d2c)
- [Premium Skincare D2c](https://flable.ai/case-studies/premium-skincare-d2c)

## Blog Posts

- [10 Marketing Metrics D2c Founders Track Beyond Roas](https://flable.ai/blog/10-marketing-metrics-d2c-founders-track-beyond-roas)
- [Agency Wrong Optimisation](https://flable.ai/blog/agency-wrong-optimisation)
- [Ai Ad Optimization Tools D2c](https://flable.ai/blog/ai-ad-optimization-tools-d2c)
- [Ai Marketing Agency D2c](https://flable.ai/blog/ai-marketing-agency-d2c)
- [Ai Performance Marketing D2c](https://flable.ai/blog/ai-performance-marketing-d2c)
- [Ai Powered Meta Ads D2c](https://flable.ai/blog/ai-powered-meta-ads-d2c)
- [Attribution Modeling D2c](https://flable.ai/blog/attribution-modeling-d2c)
- [Break Even Roas D2c](https://flable.ai/blog/break-even-roas-d2c)
- [Cac Payback Period D2c Scaling Guide](https://flable.ai/blog/cac-payback-period-d2c-scaling-guide)
- [Cm1 Cm2 Calculation D2c](https://flable.ai/blog/cm1-cm2-calculation-d2c)
- [Competitor Ad Research D2c](https://flable.ai/blog/competitor-ad-research-d2c)
- [Competitor Intelligence Dashboard D2c](https://flable.ai/blog/competitor-intelligence-dashboard-d2c)
- [Competitor Pricing Tracking D2c](https://flable.ai/blog/competitor-pricing-tracking-d2c)
- [Complete D2c Kpi Dashboard Guide](https://flable.ai/blog/complete-d2c-kpi-dashboard-guide)
- [Contribution Margin Vs Roas](https://flable.ai/blog/contribution-margin-vs-roas)
- [Ctr Cvr Hook Rate Creative Metrics Explained D2c](https://flable.ai/blog/ctr-cvr-hook-rate-creative-metrics-explained-d2c)
- [D2c Advertising Definition Objectives Importance](https://flable.ai/blog/d2c-advertising-definition-objectives-importance)
- [D2c Dashboard Every Founder Needs 2026](https://flable.ai/blog/d2c-dashboard-every-founder-needs-2026)
- [Ecommerce Marketing Metrics D2c Glossary](https://flable.ai/blog/ecommerce-marketing-metrics-d2c-glossary)
- [Fable 5 Vs Flable Ai](https://flable.ai/blog/fable-5-vs-flable-ai)
- [Facebook Ad Library D2c Guide](https://flable.ai/blog/facebook-ad-library-d2c-guide)
- [Flable Vs Claude Ai Marketing](https://flable.ai/blog/flable-vs-claude-ai-marketing)
- [Flable Vs Northbeam](https://flable.ai/blog/flable-vs-northbeam)
- [Flable Vs Triple Whale](https://flable.ai/blog/flable-vs-triple-whale)
- [Google Ads Ppc Management Pricing D2c](https://flable.ai/blog/google-ads-ppc-management-pricing-d2c)
- [Google Ads Setup D2c](https://flable.ai/blog/google-ads-setup-d2c)
- [Google Ads Transparency Tool D2c](https://flable.ai/blog/google-ads-transparency-tool-d2c)
- [Google Ads Vs Meta Ads D2c](https://flable.ai/blog/google-ads-vs-meta-ads-d2c)
- [Google Shopping Ads D2c](https://flable.ai/blog/google-shopping-ads-d2c)
- [Hidden Costs Roas Never Measures](https://flable.ai/blog/hidden-costs-roas-never-measures)
- [How To Calculate Ltv D2c Cohort Vs Simple](https://flable.ai/blog/how-to-calculate-ltv-d2c-cohort-vs-simple)
- [How To Run Incrementality Test D2c](https://flable.ai/blog/how-to-run-incrementality-test-d2c)
- [How To Run Instagram Ads D2c](https://flable.ai/blog/how-to-run-instagram-ads-d2c)
- [How To Run Weekly D2c Performance Review](https://flable.ai/blog/how-to-run-weekly-d2c-performance-review)
- [How To Set Up Conversions Api Shopify](https://flable.ai/blog/how-to-set-up-conversions-api-shopify)
- [Is Your Agency Growing Business D2c](https://flable.ai/blog/is-your-agency-growing-business-d2c)
- [Last Click Attribution Is Dead D2c Alternatives](https://flable.ai/blog/last-click-attribution-is-dead-d2c-alternatives)
- [Mer Vs Roas D2c Decision Metric Guide](https://flable.ai/blog/mer-vs-roas-d2c-decision-metric-guide)
- [Meta Ads Getting Purchases Not Profits](https://flable.ai/blog/meta-ads-getting-purchases-not-profits)
- [Meta Ads Look Profitable Bank Account Says Otherwise](https://flable.ai/blog/meta-ads-look-profitable-bank-account-says-otherwise)
- [Meta Ads Profitability Benchmarks D2c](https://flable.ai/blog/meta-ads-profitability-benchmarks-d2c)
- [Meta Advantage Plus Setup D2c](https://flable.ai/blog/meta-advantage-plus-setup-d2c)
- [Meta Attribution Lag D2c](https://flable.ai/blog/meta-attribution-lag-d2c)
- [Multi Channel Attribution Audit D2c](https://flable.ai/blog/multi-channel-attribution-audit-d2c)
- [Return Rates Destroying D2c Margins](https://flable.ai/blog/return-rates-destroying-d2c-margins)
- [Roas Vs Poas D2c](https://flable.ai/blog/roas-vs-poas-d2c)
- [Roas Vs Poas Vs Mer D2c Metrics Guide](https://flable.ai/blog/roas-vs-poas-vs-mer-d2c-metrics-guide)
- [Spot Competitor Product Launch D2c](https://flable.ai/blog/spot-competitor-product-launch-d2c)
- [Switch Roas To Poas D2c](https://flable.ai/blog/switch-roas-to-poas-d2c)
- [Ugc Instagram Ads D2c Guide](https://flable.ai/blog/ugc-instagram-ads-d2c-guide)
- [Understanding Attribution Models](https://flable.ai/blog/understanding-attribution-models)
- [Why Ai Should Optimize For Profit Not Revenue](https://flable.ai/blog/why-ai-should-optimize-for-profit-not-revenue)
- [Why Meta Roas Is Lying](https://flable.ai/blog/why-meta-roas-is-lying)
- [Why Roas Is Inaccurate D2c](https://flable.ai/blog/why-roas-is-inaccurate-d2c)
- [Why Shopify Sales Dont Match Meta Revenue](https://flable.ai/blog/why-shopify-sales-dont-match-meta-revenue)

## Contact

- Email: sales@flable.ai
- Website: https://flable.ai
- Twitter: https://x.com/flableai
- LinkedIn: https://www.linkedin.com/company/flable-ai